The Bush Administration took issue with Hillary Clinton's first TV ad in Iowa, in which she claimed much of the country -- including U.S. soldiers -- is invisible to George W. Bush.
Said White House Deputy Press Secretary Dana Perino: "As to whether or not our troops are invisible to this president, I think that is absurd and that it is unconscionable that a member of Congress would say such a thing."
Clinton, in turn, seemed almost gleeful for the opportunity to answer back, according to the AP. "Apparently I've struck a nerve. The White House just attacked me a few minutes ago," Clinton said. "Not only have I said it and am saying it, I will keep saying it because I happen to believe it."
That, my friends, is marketing and PR and image strategy. This gives Clinton the opportunity to seem like she's rising above some of the seemingly petty bickering going on between the Democratic candidates and directly take on the White House. Earlier this week, Clinton's competition piled on to news of Karl Rove's resignation. That may have seemed like a no-brainer, but it might have struck some as unpresidential to go after the help. Clinton, it will be noted, remained silent. It's almost like she's campaigning for the White House and letting the rest of the field fight over the VP seat.