Colbert's Bubble Burst Bernie Game Has Gone Viral

'Not Only Does Bernie Make Good Points, He Also Points Good'

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An animated GIF of wildly gesticulating presidential candidate Bernie Sanders popping colorful cartoon bubbles with his pointing finger has racked up more than 5 million views in less than 24 hours on image-sharing site Imgur. And no wonder: It's a perfectly shareable bit of nonsense that's funnier than expected and feeds directly into the Short Attention Span Theater that is the 2016 presidential campaign. Who has time for a full soundbite -- or even sound?

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But if you look closely at the Bubble Burst Bernie GIF, you might notice a CBS-logo bug in the lower-right-hand corner. That's because the GIF was ripped from a Wednesday "Late Show With Stephen Colbert" YouTube post -- an excerpt from a segment on Tuesday night's show. In that segment, Colbert played a clip of Sanders, noting that "Not only does Bernie make good points, he also points good. In fact, Bernie's pointing prowess has inspired us to create a new video game. It's Bubble Burst Bernie. Let's do it!"

By the way, the original clip on YouTube has fewer than 50,000 views as of Thursday morning.

Simon Dumenco, aka Media Guy, is an Ad Age editor-at-large. You can follow him on Twitter @simondumenco.

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