×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Colbert on Social-Media Stats: 'Numbers Without the Liberal Filter of Meaning Something'

Oh, How We Love Our Metrics

By Published on .

Last night, Stephen Colbert had fun with the media's obsession with social-media stats coming out of the conventions. As he puts it: "This is the greatest numbers-related reporting since Cronkite broke the horrific cannibal story that 7 8 9."

Though I might disagree. Just this morning, I was pitched some very relevant metrics about online "buzz" for Tammy Duckworth jumping thousands of percentage points during and after her speech -- as you might imagine would happen when the director of the Illinois Department of Veterans Affairs gives a live speech to a national TV audience.

In this article:
Most Popular