Colbert on Social-Media Stats: 'Numbers Without the Liberal Filter of Meaning Something'

Oh, How We Love Our Metrics

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Last night, Stephen Colbert had fun with the media's obsession with social-media stats coming out of the conventions. As he puts it: "This is the greatest numbers-related reporting since Cronkite broke the horrific cannibal story that 7 8 9."

Though I might disagree. Just this morning, I was pitched some very relevant metrics about online "buzz" for Tammy Duckworth jumping thousands of percentage points during and after her speech -- as you might imagine would happen when the director of the Illinois Department of Veterans Affairs gives a live speech to a national TV audience.

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