×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

George Will: Fred Thompson Is New Coke

Conservative Columnist Administers a Whuppin'

By Published on .

Of all the brands in the world to be compared to. Conservative columnist George Will takes Republican presidential hopeful Fred Thompson down about six or seven pegs by comparing him to New Coke.

Writes Will: "New Coke was announced on April 23, 1985, with the company's president piling on adjectives usually reserved for Lafite Rothschild -- 'smoother, rounder yet bolder.' Almost 80 days later, the public having sampled it, the company pulled the product from stores. Perhaps Thompson's candidacy will last longer than New Coke did."
Most Popular