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Most Honest Ad of Election Cycle Is From FedEx

Two Politicians Make Nice in Spot

By Published on .

I'm not one to bemoan the use of negative advertising during elections in the U.S. If there are stark differences between the candidates and the ads aren't running roughshod over the truth, then political campaigns should hammer away at each other.

But too often the negative attacks focus on things that have little to do with voting records, political reality or, for that matter, the truth. Which is all to say, I'm a big fan of this FedEx spot from BBDO, New York. It's been on the air since July but has been in heavy rotation now that election season is in full swing.

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