As we work to bring even more value to our audience, we’ve made important changes for those who receive Ad Age with our compliments. As of November 15, 2016 we will no longer be offering full digital access to AdAge.com. However, we will continue to send you our industry-leading print issues focused on providing you with what you need to know to succeed.
If you’d like to continue your unlimited access to AdAge.com, we invite you to become a paid subscriber. Get the news, insights and tools that help you stay on top of what’s next.
John McCain's camp is obviously trying to lay the groundwork for independent and moderate voters. Why else spend money on an ad about the environment. There's no way he'll get to the left of Hillary Clinton or Barack Obama on this issue, but the good news is a) he doesn't have to and b) George W. Bush and the current crop of Republicans have left him a million miles of room between the right and the center. In the below ad he frames climate change as something that has to be addresses as both an environmental issue and a national security issue. He also gets a jab in at the regulation-happy Dems. He loses points, though, for another visually awful ad, what with the high-speed effects.