In the 30-second version (above), an announcer says, "What if we stay on the same path? A flat-line economy. Constant scandals and lies. Endless criminal investigations. The choice is clear. A tired career politician who'd increase taxes and cost jobs? Or a proven job creator" -- Donald Trump is on screen at this point -- "who'll fight for good American jobs and appoint common-sense judges who will uphold law and order. It's time to make America strong again."
The 60-second version (below) follows the same template but adds additional language here and there -- including, curiously, "No candidates are ever perfect" right before "But this choice is clear," as a ballot that shows Clinton's and Trump's names appears on screen.
45Committee describes itself on its website as a group that advocates "for policies that promote jobs and economic opportunity for American families, strengthen national security, fix what's broken in education, energy, immigration, health care and more." When it was first launched, The Wall Street Journal reported that 45Committee would be "bankrolled by some of the biggest donors to Republican candidates and causes, including hedge-fund billionaires Ken Griffin and Paul Singer and the family of TD Ameritrade founder Joe Ricketts."
Simon Dumenco, aka Media Guy, is an Ad Age editor-at-large. You can follow him on Twitter @simondumenco.