Obama Considers Olympic Buy

Asks NBC for $500,000, $2M and $4M Packages

By Published on .

Most Popular
WASHINGTON (AdAge.com) -- Those tuning in to NBC Sports' Olympics coverage this year will see spots from General Motors, McDonald's, Budweiser, Nike and -- just maybe -- Sen. Barack Obama.

Though the Obama campaign is keeping mum about whether it will definitely run spots, it has asked NBC Universal about Olympics advertising including $500,000, $2 million and $4 million packages of ads. (NBC presented those along with a $10 million package.) It's not only a sign that the Obama camp has faith it can continue its stellar fundraising achievements but a signal that a widening field of battleground states has the candidate contemplating national broadcast buys. An Olympics buy could also allow Mr. Obama to reach out to a large swath of women. (READ MORE)