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Obama Makes $5 Million Olympics Buy

First Contender Since Dole to Buy National Broadcast

By Published on .

WASHINGTON (AdAge.com) -- It's official. Barack Obama's campaign will be among the TV sponsors of NBC Universal's Olympics coverage. In the first significant network-TV buy of any presidential candidate in at least 16 years, the Obama campaign has taken a $5 million package of Olympics spots that includes network TV as well as cable ads. (READ MORE)
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