Obama, Mass Marketing and the Millennials

Candidate Shows Consistent Mass Branding Can Work -- With Some Demographics

By Published on .

Baby Boomers and Gen Xers declared mass marketing dead long ago. We live in a world of fragmented media surrounded by cynical consumers who can spot and block an ad message from a mile away. But what Gen Xers and boomers may not realize is that the unabashed embrace of select brands by millennials, from technology to beverages to fashion, has made this decade a true golden era of marketing for those who know what they're doing. And when it comes to marketing, the Barack Obama campaign knows what it's doing. READ MORE
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