According to Politico, "The White House has been cycling through catchphrases since announcing his re-election bid a year ago: Winning the Future, We Can't Wait, An America Built to Last, An Economy Built to Last, A Fair Shot."
It doesn't take an ad genius to see that those don't hold a candle to the president's catchphrase from last time around. But as much as we all love recycling, "Change We Can Believe In" will not work for an incumbent candidate. Besides, Mitt Romney seems to have recycled it already with "Believe in America."
Obviously, a catchphrase, slogan or tagline doesn't win an election. But in the 2008 election, "Change We Can Believe In," together with "Hope," captured the essence of the Obama campaign and tapped into the mood of a large portion of the voting population.
But so far in this election cycle, nothing has jumped out from either party.
So, you're professional ad people. Maybe you have time to suggest a few slogans for Obama. If you're up to the challenge, try to think of one for Mitt Romney as well. Sure, it's spec work for which you'll never be paid in the unlikely even that someone from either campaign runs with one, but consider it a mental exercise and part of your civic duty.
We will ask, however, that you try to stick to slogans that the candidates would pick for themselves. Keep it clean. Keep it civil.