Donald Trump Is in Eighth Place...

... in Presidential Ad Campaign Spending (See Our Latest Scorecard)

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The Ad Age Presidential Campaign Ad Scorecard is sponsored by The Trade Desk

Editor's note: Here's the third installment of the 2016 Presidential Campaign Ad Scorecard, a comprehensive view of spending across broadcast, cable and satellite TV as well as radio. The charts you see below represent a collaboration between the Ad Age Datacenter and Kantar Media's Campaign Media Analysis Group (CMAG). Some context from Ad Age's Simon Dumenco follows. --Ken Wheaton

• Today is a historic day. It is a day on which respectable(-ish) global news organizations are running stories with headlines such as "Donald Trump defends size of his penis" (CNN) and "How Donald Trump's penis is helping his quest for the White House" (The Daily Telegraph). Since size apparently matters this election season, we direct your attention to Donald Trump's relatively small ad spending. He's at No. 8 in our chart; among the major candidates, only somnambulant quasi-dropout Ben Carson ranks lower. This, of course, is because Mr. Trump constantly says outrageous things that the media breathlessly reports on, saving him from having to spend as much on proper advertising as other candidates.

More notes below the charts...

Presidential Campaign Ad Scorecard
Tracking spending on broadcast, cable and satellite TV, and radio.
Presidential Campaigns Ad Spend by Candidate Ad Spend by PACs* Total PACs and advocacy groups*
1 Jeb Bush $4,620,417 $75,602,270
$80,222,687
Right to Rise USA
2 Marco Rubio $17,472,853 $44,295,985
$61,768,838
Conservative Solutions Project; Conservative Solutions PAC; Baby Got PAC
3 Hillary Clinton $40,151,054 $1,213,407
$41,364,461
NARAL Pro-choice America; Priorities USA Action
4 Bernie Sanders $39,355,380 $95,711
$39,451,091
Communications Workers of America; Friends of the Earth Action
5 Ted Cruz $10,968,076 $14,515,563
$25,483,639
Courageous Conservatives PAC; Keep the Promise I and III; Lone Star Committee; Stand for Truth; Stand for Truth PAC
6 Chris Christie $771,006 $17,708,961
$18,479,967
America Leads
7 John Kasich $1,415,864 $13,401,830
$14,817,694
America Future Fund; New Day for America; New Day Independent Media Committee
8 Donald Trump $11,510,914 $24,780
$11,535,694
Florida for Trump; Great America PAC (formerly TrumPAC)
9 Ben Carson $5,356,382 $410,603
$5,766,985
Black America's PAC Action Fund; Our Children's Future; The 2016 Committee
10 Nextgen Climate Action Committee $4,446,119
$4,446,119
Nextgen Climate Action Committee
Source: Ad Age analysis of data from Kantar Media's CMAG.
Spending and ad buys (future buys subject to change) for president campaigns from April 5, 2015, through March 26, 2016, as of March 2, 2016.
Pay structures differ for candidates and PACs. Candidates pay the lowest unit rate. PACs pay whatever the market will bear.
*Includes political action committees and advocacy groups.

Spending by date by candidate (top 5 spenders)
Click and drag in the plot area to zoom in
Spending by date by candidate (top 5 spenders), as of March 2, 2016, for spending through March 26.
Source: Ad Age analysis of data from Kantar Media's CMAG. Includes PAC spending.

• No. 10 on our chart is a PAC, Nextgen Climate Action Committee, that advocates for clean energy and has run ads related to the presidential campaign while refraining from explicitly backing a specific candidate. The other PACs in our chart are grouped with the specific candidates they support.

• Last week we noted that Jeb Bush had such massive PAC backing for his campaign -- and his campaign itself spent so much -- that he would likely remain No. 1 in our ranking for quite some time, even though he's dropped out of the race. But No. 2 Marco Rubio and his PAC backers have been working on closing the gap. In our last chart Mr. Rubio's combined campaign + PAC ad spend totaled $54.6 million; now it's up to $61.8 million.

• Other than Donald Trump, among the major candidates Bernie Sanders has the lowest level of support from PACs willing to spend on broadcast TV/cable/satellite/radio ads backing his bid. Together, the Communications Workers of America and Friends of the Earth Action PACs have spent approximately $95,711 on pro-Bernie ads.

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