Anti-Trump PACs Have Spent $17.3M on TV and Radio Ads So Far

The Ad Age Presidential Campaign Ad Scorecard, Week 4

By Published on .

The Ad Age Presidential Campaign Ad Scorecard is sponsored by The Trade Desk

Editor's note: Here's the fourth installment of the 2016 Presidential Campaign Ad Scorecard, a comprehensive view of spending across broadcast, cable and satellite TV as well as radio. The charts you see below represent a collaboration between the Ad Age Datacenter -- specifically, Kevin Brown, Bradley Johnson and Catherine Wolf -- and Kantar Media's Campaign Media Analysis Group (CMAG). Some context from Ad Age's Simon Dumenco follows. --Ken Wheaton

• Because our charts offer a cumulative view of ad spending (starting April 5, 2015), three drop-outs -- Jeb Bush, Chris Christie and Ben Carson -- are still included. Mr. Bush, thanks mostly to the hapless PACs that backed his campaign, still has the highest total spend.

• Each of the three previous editions of our top 10 chart have included a PAC, the Nextgen Climate Action Committee, in tenth place; Nextgen advocates for clean energy and has run ads related to the presidential campaign while refraining from explicitly backing a specific candidate. The other PACs in our chart are grouped with the specific candidates they support. This week, Nextgen slips out of the top 10 because a number of anti-Trump PACs have been spending so heavily. American Future Fund, Club for Growth, Club for Growth Action, Make America Awesome and Our Principles PAC have together spent $17.3 million on TV and radio ads to date -- $2.3 million more than the Trump campaign and pro-Trump PACs combined.

More notes below the charts...

Presidential Campaign Ad Scorecard
Tracking spending on broadcast, cable and satellite TV, and radio.
Presidential Campaigns Ad Spend by Candidate Ad Spend by PACs* Total PACs and advocacy groups*
1 Jeb Bush $4,620,417 $75,602,270
$80,222,687
Right to Rise USA
2 Marco Rubio $17,665,435 $51,803,291
$69,468,726
American Opportunity PAC; Baby Got PAC; Conservative Solutions PAC; Conservative Solutions Project
3 Hillary Clinton $46,776,886 $1,417,894
$48,194,780
NARAL Pro-choice America; Priorities USA Action
4 Bernie Sanders $45,955,977 $364,133
$46,320,110
Communications Workers of America; Friends of the Earth Action; National Nurses United for Patient Protection
5 Ted Cruz $12,816,196 $14,875,192
$27,691,388
Courageous Conservatives PAC; Keep the Promise I and III; Lone Star Committee; Stand for Truth; Stand for Truth PAC
6 Chris Christie $771,006 $17,708,961
$18,479,967
America Leads
7 Opposed to Donald Trump** $17,313,911
$17,313,911
American Future Fund; Club for Growth; Club for Growth Action; Make America Awesome; Our Principles PAC
8 John Kasich $2,250,900 $14,667,399
$16,918,299
New Day for America; New Day Independent Media Committee
9 Donald Trump $15,015,345 $24,780
$15,040,125
Great America PAC (TrumPAC); Florida for Trump
10 Ben Carson $5,356,382 $410,603
$5,766,985
Black America's PAC Action Fund; Our Children's Future; The 2016 Committee
Source: Ad Age analysis of data from Kantar Media's CMAG.
Spending and ad buys (future buys subject to change) for president campaigns from April 5, 2015, through March 26, 2016, as of March 10, 2016.
Pay structures differ for candidates and PACs. Candidates pay the lowest unit rate. PACs pay whatever the market will bear.
*Includes political action committees and advocacy groups. **Some of the PACs listed as opposed to Donald Trump also spent money related to other candidates' campaigns.

Spending by date by candidate (top 5 spenders)
Click and drag in the plot area to zoom in
Source: Ad Age analysis of data from Kantar Media's CMAG. Includes PAC spending.

• Marco Rubio and his PAC backers are rapidly closing in on Jeb Bush & Co.'s massive radio and TV buys. In our last chart, combined Rubio campaign + pro-Rubio PAC ad spend totaled $61.8 million; now it's up to $69.5 million.

• The real beauty of the above charts, which were designed by Ad Age Digital Content Producer Chen Wu, is that they're interactive. Click on the arrows in the first chart to sort and resort. And hover over the second chart to get drill-down data. You can also select and deselect individual candidates (by clicking on the color block next to their names) in the second chart to include or exclude them from view.

In this article: