Editor's note: Here's the 24th installment of the 2016 Presidential Campaign Ad Scorecard. The chart below represents a collaboration between the Ad Age Datacenter -- specifically, Kevin Brown, Bradley Johnson and Catherine Wolf -- and Kantar Media's Campaign Media Analysis Group (CMAG). Some context from Simon Dumenco follows. --Ken Wheaton
On May 5, Donald Trump notoriously tweeted a photo of himself eating a taco bowl with the message "Happy #CincoDeMayo! The best taco bowls are made in Trump Tower Grill. I love Hispanics!" As for paid ads meant to appeal to Hispanics, however, Mr. Trump is showing no interest in Hispanic broadcast media.
Hillary Clinton's campaign, for its part, ran the first Spanish-language TV ad of the general election, a spot called "Nuestra Historia," on June 24.
"Trump seems to think he can win the White House with only the white vote," news anchor Jorge Ramos of Univision recently told The New York Times Magazine. "I believe that the only way to win the White House is with the Latino vote. If the Republican candidate cannot get 33% of it, he cannot win the White House."
The drill-down you see here shows that, so far, Hispanic-market TV spending has been relatively modest -- just $4.8 million in total, including spending by presidential dropouts and advance bookings by the Clinton campaign and pro-Clinton PACs through Nov. 7.
What happens next? Stay tuned to Campaign Scorecard.
|Miami-Ft. Lauderdale, Fla.||$541,060|
|Phoenix (Prescott, Ariz.)||$224,550|
|Colorado Springs-Pueblo, Colo.||$138,955|
|San Francisco-Oakland-San Jose, Calif.||$117,638|
|KINC||Univision Holdings||Las Vegas||$495,600|
|KDEN||Comcast Corp. (NBC Universal's Telemundo)||Denver||$398,540|
|KMEX||Univision Holdings||Los Angeles||$374,400|
|WSCV||Comcast Corp. (NBC Universal's Telemundo)||Miami-Ft. Lauderdale, Fla.||$348,040|
|KBLR||Comcast Corp. (NBC Universal's Telemundo)||Las Vegas||$283,185|
|WXTV||Univision Holdings||New York||$234,925|
|KVEA||Comcast Corp. (NBC Universal's Telemundo)||Los Angeles||$212,650|
|WLTV||Univision Holdings||Miami-Ft. Lauderdale, Fla.||$189,290|
|WNJU||Comcast Corp. (NBC Universal's Telemundo)||New York||$142,636|
Spending and ad buys on Hispanic broadcast TV stations (future buys subject to change) for presidential campaigns from April 5, 2015, through Nov. 7, 2016, as of July 21, 2016. Total dollars to date for ads run and booked time are $4.8 million.
Pay structures differ for candidates and PACs. Candidates pay the lowest unit rate. PACs pay whatever the market will bear.
*Includes political action committees and advocacy groups.
Map by Jennifer Chiu. Chart by Chen Wu.