Pro-Hillary Clinton PAC Spending on TV, Radio (Finally) Blows Past Jeb Bush's Record

And More Insights From the 11th Ad Age 2016 Presidential Campaign Ad Scorecard

By Published on .

The Ad Age Presidential Campaign Ad Scorecard is sponsored by The Trade Desk

Editor's note: Here's the 11th installment of the 2016 Presidential Campaign Ad Scorecard, a comprehensive view of spending across broadcast, cable and satellite TV as well as radio. The charts below represent a collaboration between the Ad Age Datacenter -- specifically, Kevin Brown, Bradley Johnson and Catherine Wolf -- and Kantar Media's Campaign Media Analysis Group (CMAG). Some context from Ad Age's Simon Dumenco follows. --Ken Wheaton

• The cumulative total spent (and/or booked) by the Clinton campaign and pro-Hillary PACs and advocacy groups on TV and radio is now $145,432,198 -- nearly double the cumulative total, $75,062,178, spent on TV and radio by Bernie Sanders' campaign and pro-Bernie PACs and advocacy group.

• Our tallies include advance bookings through Nov. 7.

• Cumulative spending by pro-Hillary PACs and advocacy groups on TV and radio ($85,353,417) has finally surged past the record ($75,602,270) set by pro-Jeb Bush PACs and advocacy groups that supported his ill-fated candidacy.

• Cumulative spending by pro-Bernie Sanders PACs and advocacy groups on TV and radio? Just $471,539.

• Pro-Trump PACs have spent even less -- $396,001 -- on TV and radio.

• It's worth noting that though it's had (by design) minimal support from outside PACs and advocacy groups, the Bernie Sanders campaign has itself been a heavy spender on TV and radio advertising; with a cumulative total of $74,590,639, Bernie 2016 has actually outspent Hillary for America (as their campaigns are officially called) by a $14.5 million margin in regard to TV and radio.

• In fact, a Washington Post story by Matea Gold and Anu Narayanswamy (on the front page of this morning's paper with the headline "Sanders's donor spigot a cash cow for consultants") calculates that Sen. Sanders had, by the end of March, "spent nearly $166 million on his campaign -- more than any other 2016 presidential contender, including rival Hillary Clinton. More than $91 million went to a small group of admakers and media buyers who produced a swarm of commercials and placed them on television, radio and online, according to a Washington Post analysis of Federal Election Commission reports."

• It's worth repeating that our $74,590,639 tally for the Sanders' campaign advertising spending covers TV and radio, not online, and also doesn't take into account what The Washington Post calls "the financial windfall for his team of Washington consultants," including the cost of producing all those ads.

Scroll down below the charts for some additional important notes...

Presidential Campaign Ad Scorecard
Tracking spending on broadcast, cable and satellite TV, and radio.
Presidential Campaigns Ad Spend by Candidate Ad Spend by PACs* Total PACs and advocacy groups*
1 Hillary Clinton $60,078,781 $85,353,417
NARAL Pro-choice America; Priorities USA Action
2 Jeb Bush $4,620,417 $75,602,270
Right to Rise USA
3 Bernie Sanders $74,590,639 $471,539
Communications Workers of America; Friends of the Earth Action; National Nurses United for Patient Protection
4 Marco Rubio $17,666,300 $52,582,834
American Opportunity PAC; Baby Got PAC; Conservative Solutions PAC; Conservative Solutions Project
5 Ted Cruz $17,509,912 $19,553,970
Courageous Conservatives PAC; Keep the Promise I and III; Lone Star Committee; National Right to Life Committee; Rhode Island State Right to Life Committee; Stand for Truth PAC; Trusted Leadership PAC; Wisconsin Right to Life Victory Fund
6 Anti-Donald Trump** $27,220,344
American Future Fund; Club for Growth; Club for Growth Action; Make America Awesome; Our Principles PAC
7 Donald Trump $20,592,491 $396,001
Florida for Trump; Great America PAC
8 John Kasich $3,611,163 $16,663,293
New Day for America; New Day Independent Media Committee
9 Chris Christie $771,006 $17,708,961
America Leads
10 Ben Carson $5,356,382 $410,603
Black America's PAC Action Fund; Our Children's Future; The 2016 Committee
All other: $28,178,925. Total: $528,939,248.

Source: Ad Age analysis of data from Kantar Media's CMAG.
Spending and ad buys (future buys subject to change) for president campaigns from April 5, 2015, through Nov. 7, 2016, as of April 27, 2016.
Pay structures differ for candidates and PACs. Candidates pay the lowest unit rate. PACs pay whatever the market will bear.
*Includes political action committees and advocacy groups. **Some of the PACs listed as opposed to Donald Trump also spent money related to other candidates' campaigns.

Spending by date by candidates still in the running
Click and drag in the plot area to zoom in

• As always, our charts, which were designed by Ad Age Digital Content Producer Chen Wu, are interactive. Click on the arrows in the first chart to sort and resort. And hover over the second chart to get drill-down data. You can also select and deselect individual candidates (by clicking on the color blocks next to their names) in the second chart to include or exclude them from view.

• As previously noted, because we take a cumulative view of ad spending (starting April 5, 2015), the dropouts -- Jeb Bush, Ben Carson, Chris Christie and Marco Rubio -- are still included in the top 10 chart. The second chart -- which tracks spending over time -- focuses on just the five major candidates still in the race.

Most Popular
In this article: