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The Republican Convention: A Post-Game Social TV Scorecard

Bluefin Labs Tracks Response to Three Nights of RNC Convention Telecasts

By Published on . 2

Our editorial partner Bluefin Labs, the Cambridge-Mass.-based social-TV analytics company, has been tracking social-media response to telecasts of the Republican National Convention the past three days. Scroll down below the graphic for notes and context.

  • For the purposes of this graphic, Bluefin tracked social-media response to the telecasts of the Republican convention from 10 to 11:30 p.m. ET on Tuesday, Wednesday and Thursday.
  • No surprise that Thursday night was the most buzzed-about night of the convention, given star turns by speakers Mitt Romney, Marco Rubio and Clint Eastwood. "In fact," says Bluefin's Tom Thai, "it was the most social TV event of the 2012 political season, with 951,413 social-media comments, beating out the 2012 State of the Union Address, which was at 880,854 social-media comments."
  • With his rambling speech, Clint Eastwood came close to overshadowing Mitt Romney; at his peak, Eastwood was prompting 16,193 social-media comments per minute, vs. 17,458 comments per minute for Romney. In the bright light of the morning, though, it seems that Eastwood has more momentum, as people have been taking to social media to deconstruct his performance. "Dementia" is a word, sadly, that I've seen pop up a lot in my Twitter stream in reference to Eastwood's bizarre decision to carry on a conversation with an empty chair -- and now apparently "Eastwooding" is a thing.
  • To put things in perspective, social-media response to Usain Bolt's 100-meter dash during the Olympics peaked at 25,415 comments per minute.
  • William Powers, who edits Bluefin's The Crowdwire blog, offers his take on the social-media response to the first night here, the second night here, and the third night over here. A sample insight from the first night, when Ann Romney and Chris Christie spoke: Those responding most vigorously in social media to their speeches were anti-Romney people, CNN viewers and MSNBC viewers, in that order -- followed by Fox News viewers and anti-Obama people. In other words, a lot of people take to social media to complain about Republican convention speakers, not sing their praises -- and we can expect more of that during the Democratic convention, that 's for sure.
  • Speaking of the Democrats, Bluefin's Tom Thai points out that next Wednesday night their convention will go head to head with the NFL season opener -- the New York Giants vs. the Dallas Cowboys. "And on Thursday night," Thai adds, "President Obama delivers his nomination acceptance speech, but he'll be going up against a social-TV juggernaut, the MTV Video Music Awards."

Stay tuned to AdAge.com for more data from Bluefin Labs. For more about Bluefin, visit its website.

Simon Dumenco is the "Media Guy" media columnist for Advertising Age. Follow him on Twitter @simondumenco.

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