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Republicans Shift to Personality as Dems Try to Stick to Issues

Also: Sarah Palin as a Red Sports Car

By Published on .

NEW YORK (AdAge.com) -- One convention featured ecstatic crowds swooning over an unlikely nominee, at least one record-breaking night of TV ratings, and a focus on personality and character rather than issues. The other convention featured Barack Obama. (READ MORE)

Also from the print edition this week: Branding experts discuss what Sarah Palin does for the McCain brand.
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