One thing that keeps coming up in discussions of the "YouTube Election" is the peril of "macaca moments." For those who've been living under a rock -- or out in the sticks with a dial-up connection -- a "macaca moment" refers to a politician saying or doing something stupid and having that something stupid caught on video. (The original inspiration can be found here
.) The video is then uploaded to YouTube for half the internet audience to see. With any luck (good or bad depends on which campaign you're working for), the mainstream media will then pick up the item and run with it on the evening news -- or at the top of every hour for a 72-hour period.
Pre-eminent lefty blogger Markos Moulitsas Zúniga has unleashed something along the lines of an action alert that is brilliant in its simplicity
: "Every appearance by a top Republican official or candidate should be recorded. Every one of them. All it takes is one 'Macaca' incident to transform a race or create one where one didn't exist. ... And this is no longer about finding one big blunder to put on a campaign commercial. It's about using video and (free) technologies like YouTube to build narratives about opponents, using their own words, at their own events."