In the wake of a new poll suggesting that Mitt Romney's heavily hyped anti-Trump speech last week might have actually helped Trump rather than hurt him, what's a hapless former presidential candidate to do? Grin and bear it, apparently -- with an appearance on ABC's "Jimmy Kimmel Live!" On last night's show, Romney submitted to one of Kimmel's signature bits, "Mean Tweets," and read five tweets about himself authored by Donald Trump and his supporters. The last tweet is easily the best tweet.
Simon Dumenco, aka Media Guy, is an Ad Age editor-at-large. You can follow him on Twitter @simondumenco.