Editor's note: Here's the 19th installment of the 2016 Presidential Campaign Ad Scorecard. The chart below represents a collaboration between the Ad Age Datacenter -- specifically, Kevin Brown, Bradley Johnson and Catherine Wolf -- and Kantar Media's Campaign Media Analysis Group (CMAG). Some context from Simon Dumenco follows. --Ken Wheaton
• First of all, ICYMI: Last week in Campaign Scorecard we covered a sudden surge in pro-Trump PAC spending on traditional broadcast advertising, thanks to a FOD (Friend of Donald). Given this week's news about the sorry state of the Trump campaign's finances, we'll be watching closely in the weeks ahead to see if pro-Trump PAC spending can begin to narrow the gap between the Trump campaign and Hillary Clinton's much better-financed campaign.
• Our interactive Campaign Scorecard charts, which are designed by Ad Age's Chen Wu, have typically looked like this. But this week we're taking a break from that format to deliver a special, straightforward breakdown of the real winners of the presidential race so far: the broadcast TV stations that have pulled in the most money from ads for presidential candidates. Because, despite all the hype about this year's campaign being a turning point for digital ad dollars, it's still a very good time to be a traditional broadcast media owner... in certain markets (until now, generally states with early, influential primaries or caucuses).
• The money spent and/or booked on presidential campaign ads to date (from April 5, 2015 through Nov. 7, 2016 -- because we track advance bookings too) on just the 10 stations listed below adds up to $132.9 million.
• In the weeks and months ahead, as the advertising action shifts to swing states, we'll be closely tracking a new set of political ad-dollar recipients.
|Station||Market||Station Owner||Ad Spending|
|2||WBZ||Boston (Manchester)||CBS Corp.||$21,227,000|
|3||WHDH||Boston (Manchester)||Sunbeam Television Corp.||$14,886,095|
|4||KCCI||Des Moines-Ames||Hearst Corp.||$12,383,410|
|5||WCVB||Boston (Manchester)||Hearst Corp.||$11,704,990|
|6||WHO||Des Moines-Ames||Tribune Media Co.||$8,997,487|
|7||WFXT||Boston (Manchester)||Cox Enterprises||$8,519,025|
|8||KWQC||Davenport-Rock Island-Moline||Media General||$7,556,042|
|9||WFTV||Orlando-Daytona Beach-Melbourne||Cox Enterprises||$6,411,305|
|10||KCRG||Cedar Rapids-Waterloo-Iowa City & Dubuque||Gray Television||$6,406,695|
Spending and ad buys (future buys subject to change) for presidential campaigns from April 5, 2015, through Nov. 7, 2016, as of June 22, 2016. Total broadcast TV spending-to-date is $412.7 million (including Hispanic broadcast stations).