Rep. Todd Akin Apology Ad: 'I Used The Wrong Words In The Wrong Way'

Also: 'Fact Is, Rape Can Lead To Pregnancy.' Just FYI.

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"Rape is an evil act," Rep. Todd Akin earnestly intones three seconds into his surreal new campaign ad. Politico's Alexander Burns broke the news of the existence of the ad this morning, and once you watch it, you may find yourself wishing that Saturday Night Live wasn't on summer break, because the "Sorry" spot -- in which Akin comes off as a folksy simpleton -- is ripe for parody. In the wake of his weekend talk-show statement about how "legitimate rape" victims rarely get pregnant because "the female body has ways to try to shut that whole thing down," the Missouri Republican has been the subject of widespread mockery and calls for him to quit his Senate candidacy. But ... no. It appears that he'll be hanging in there because he's got a really good excuse: "I used the wrong words in the wrong way."

Read Burns' Politico post for more details, including the name of the political-ad agency that created the spot for Akin.

Simon Dumenco is the "Media Guy" media columnist for Advertising Age. Follow him on Twitter @simondumenco.

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