These are the findings of GoodGuide's political contributions page, released today and reported on Dara O'Rourke's blog at the Huffington Post. You can just click on a brand icon to see which way marketers in an industry, or their employees, vote with their dollars. O'Rourke makes the not-so-subtle argument that consumers should align their spending likewise.
Of course, the P&G-Unilever divide comes as little surprise to people who know the companies. For one thing, Unilever has its marketing and administrative offices in the New York and Chicago metro areas. P&G is centered in Cincinnati, a veritable buckle on the bitter belt, even if the Busken cookie poll does indicate the city is sweet on Barack Obama.
But some of the divides in other industries are a little surprising. Sure, it's no surprise Costco is way out in left field in GoodGuide's chart, but who knew Target would be right there with Wal-Mart on the GOP side?
The pharma companies, not surprisingly, are all lined up together in the GOP camp. Starbucks is all by its lonesome among a raft of GOP donors in foodservice. Among financial services firms, despite reports of Mr. Obama's Wall Street windfall, most still are GOP leaning, though a few, such as Deutsche Bank, Visa, MasterCard and JP Morgan Chase have gone blue. Tech and telecom, led by Cisco, Google and, amazingly, IBM, may be the bluest industry.