Occupy Wall Street has been winning in social media and dominating journalists' attention, but some backers are trying to make sure it takes plays in paid media too, by putting a 30-second commercial on TV.
The ad buy won't come out of the movement's war chest -- reportedly $230,000 earlier this week -- but instead from a sort of pledge drive on LoudSauce, a San Francisco digital marketing startup, according to The Atlantic, which first reported the effort.
Pledges have topped the $5,000 goal set by organizers, reaching $6,278 by this morning. Once the effort wraps up today, LoudSauce will use Google TV to get the spot on TV in the next couple of weeks, The Atlantic said.
At $6,000 or so, the ad buy won't go terribly far, probably snagging time in the early hours of the morning when demand from other advertisers is low. Google TV also doesn't include Comcast or Time Warner systems, The Atlantic said.
But buying TV time in any way will generate more news coverage (like this) for the movement. And that could encourage similar efforts with perhaps bigger donated budgets.