But Wal-Mart shoppers weren't John McCain's biggest supporters. The Republican picked up 41.4% of the "vote" there, but 42.8% at JCPenney. And while 41.5% of Target shoppers went for Barack Obama, 47.2% of Macy's shoppers did. Macy's shoppers had the least "undecided" voters among the those polled at 16%. The other three stores had over 20% undecided.
Also interesting: More Wal-Mart shoppers actually identify themselves as Democrats. According to BIGresearch, "37.1% align with the Democrats and 36.5% with Republicans." Further: "JCPenney shoppers are divided evenly as well (37.4% Democrat v. 36.4% Republican). However, Kohl's shoppers tend to consider themselves on the right side of the aisle at 39.3% (v. 33.7% Democrat). ... Macy's shoppers are much more likely to be Democrat at 46.7% (v. 31.1% Republican) and so are Target shoppers (40.6% v. 31.7% Republican)."