Today is May 4 -- aka Star Wars Day -- which means tons of people are sharing #MayThe4thBeWithYou sentiments on social media. Among them: Some hapless John Kasich campaign staffer, who released the following video this morning via @JohnKasich ("This account is run by Kasich For America staff"):
And then shortly thereafter, word spread that John Kasich, "Our Only Hope," would be dropping out of the presidential race.
Quick question for the skeleton crew left at Kasich for America HQ: You got permission from Lucasfilm to use John Williams' "Star Wars" theme, right? And they were like, "Oh, yeah, definitely use it! What's ours is yours!"?
Simon Dumenco, aka Media Guy, is an Ad Age editor-at-large. You can follow him on Twitter @simondumenco.