How can Hillary Clinton bridge the supposed "enthusiasm gap" between her and Bernie Sanders? Maybe by cranking up her advertising a notch -- and taking a page (or two or three) from Bernie's playbook. In this campaign ad spoof that appeared on this weekend's "Saturday Night Live," Mrs. Clinton, doing her best to appeal to millennials, adopts Sen. Sanders' issues, catchphrases and even his physical appearance. Turns out "SNL" cast member Kate McKinnon, the show's resident Hillary impersonator, also does a pretty mean Bernie.
Simon Dumenco, aka Media Guy, is an Ad Age editor-at-large. You can follow him on Twitter @simondumenco.