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Want to Win in 2010? You'll Have to Pay for Online Media

Serious Candidates Will Double Spending on Web This Cycle

By Published on .

NEW YORK (AdAge.com) -- As a swell of sharp retorts and pithy slogans deluge the electorate in time for the midterms, political strategists all over the country will be taking a page out of Scott Brown's online playbook. As the GOP candidate who upset Democrats for Ted Kennedy's vacant senate seat this past January, Sen. Brown proved how an aggressive, sophisticated -- and paid -- online-media strategy could help an upstart conservative win in liberal Massachusetts. (READ MORE)
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