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BRAZIL'S CANNES JUDGE MOVES TO U.S. AGENCY

P.J. Pereira Joins AKQA in San Francisco

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NEW YORK (AdAge.com) -- P.J. Pereira, Brazil's most-awarded online advertising creative professional and recently named president of this year's cyber jury at the Cannes Lions International Advertising
P.J. Pereira goes from being a Brazilian Cannes judge to being a U.S. Cannes judge.
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Festival, is moving to the U.S. from Brazil this week as executive creative director of interactive agency AKQA in San Francisco.

First Brazilian jury head
In November he became one of the youngest executives to serve as a Cannes jury president, as well as the first Brazilian to head a cyber jury.

At Cannes this June, Mr. Pereira will be only the second jury president since the Cyber Lions started seven years ago who is not American. (The other, Grey Interactive's Marco Tinelli, came from France).

Mr. Pereira's move to AKQA technically makes him a judge from the U.S. rather than Brazil at a time when the festival is trying to make its juries less U.S.-centric.

Cannes festival comment
Commenting on the status change, Terry Savage, CEO of the Cannes festival, said, "You can't stop people from changing jobs. We chose him because he's got such a superb track record, and if someone is from a country other than the U.S. or U.K., that's a huge benefit."

Mr. Pereira, 31, has won 14 cyber Lions, including a Grand Prix, at Cannes. Before joining AKQA this week, he was vice president, creative director and co-founder of Sao Paulo-based AgenciaClick, Brazil's largest interactive agency with 180 staffers. His clients there included Coca-Cola Co., Microsoft corp.'s MSN, Fiat and Whirlpool.

AKQA's international hires
Mr. Pereira's hiring also comes just two months after AKQA signed Lars Bastholm, 35, from leading Scandinavian digital agency Framfab, to open a New York office for AKQA, and created the post of global creative director for Rei Inamoto, 30, who joined from Interpublic Group of Cos.' R/GA and will work on the agency's Nike and Xbox accounts.

"We didn't set out to find someone from Brazil, Japan and Denmark," said Tom Bedcarre, CEO of San Francisco-based AKQA. "But it's in line with what we're about with global brands and offices around the world."

Mr. Bastholm's former agency, Framfab, has won three cyber Grand Prix awards at Cannes since 2000 for campaigns on Nike's nikefootball.com Web site.

AKQA creative council
At AKQA, Mr. Pereira will be one of a five-person global creative council that includes the Japanese and Danish creatives as well as two executive creative directors from AKQA's London office, James Hilton and Daniel Bonner. At the U.K. agency, recent projects include an e-commerce site that makes it easier to order Domino's Pizza online. The next step: In a few weeks subscribers to interactive TV in the U.K. will be able to order from Domino's using their TV set's remote control.

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