Online Exclusive: A Streaming Audio Feature

CHANGES AND CHALLENGES AT CANNES 2005

Interview With Ad Age Editor Scott Donaton

By Published on .

NEW YORK (AdAge.com) -- As he jetted off toward the south of France for the start of this year's Cannes Lions International
Ad Age editor Scott Donaton
Advertising Festival, Ad Age editor Scott Donaton contemplated the changes and challenges that confront the event's attendees.

His comments, like the festival itself, come at time when years of economic downturn have finally ended but as other sweeping changes in the media and marketing businesses pose new sorts of problems and opportunities.

The streaming files of this special AdAge.com audio feature can be played in Windows Media Player format.


audio bug Cannes festival a barometer of the overall industry
audio bug The wild rush of marketers to Cannes has changed
audio bug Role of some traditional Cannes big shots has been diminished
audio bug Cheryl Berman's rebuke will be ignored by Cannes' creatives
audio bug Other parts of the world are outdistancing the U.S. in marketing
audio bug Questioning the traditional supremacy of the TV spot at Cannes
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