Online Exclusive: Report From Cannes


TBWA and DDB Tie as Top-Winning Agency Networks

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NEW YORK ( -- No matter how many new contests are added at the Cannes Lions International Advertising Festival, Omnicom Group agencies continue to win more than twice as many prizes as anyone else.
To see the FULL LIONS CHART click the above graphic.

This year DDB Worldwide and TBWA Worldwide were virtually deadlocked at the top of the network ranking for all Lions won. DDB had a fabulous year in the cyber competition, winning more Cyber Lions than any other network, including one of the two Cyber Grands Prix won by DM9 DDB, Sao Paulo. DDB's Brazilian agency was also named Cyber Agency of the Year, a new honor created this year. (No points are given in the accompanying charts for the three Agencies of the Year, named for Cyber and Direct for the first time this year, and for most total Film, Press & Outdoor and Radio Lions).

DDB won a second Grand Prix, for the Radio Lions contest added this year, for DDB Chicago's popular "Real Men of Genius" radio campaign for Anheuser Busch's Bud Light.

TBWA Worldwide's Lions killer is its Paris agency, named Agency of the Year for the third year in a row, and winner of the Press Grand Prix, for an EMI campaign against music piracy.

Although a solid third, BBDO Worldwide's performance lagged last year's, when that network was the top scorer. A big chunk of its points this year came from the Direct and Cyber Lions won by its Proximity network.

Crispin Porter & Bogusky
Crispin Porter & Bogusky, not part of the network ranking because the agency operates out of a single office in the U.S., would have ranked in the top 10 if included in the "All Lions" chart. Crispin would have placed ninth with 30 points, just after Interpublic's Lowe and right before Publicis Worldwide. Crispin won one of the two Cyber Grands Prix, for household cleaning products, and other awards for a hilarious campaign warning consumers against the counterfeiting of Mini Cooper cars, as though they were knockoffs of Rolex watches.

And that's not counting the Titanium Lion that Crispin won, also for the Mini "Counterfeit" campaign. The first Titanium jury awarded four Titanium Lions this year. The others went to Wieden & Kennedy, for the Honda U.K. "Grrr" campaign, whose TV spot also won the Film Grand Prix; Australia's Glue Society for a Virgin Mobile campaign; and Havas' Fuel Europe for Volvo. No points were assigned this year for Titanium Lions; it's still unclear whether they should be counted as Media Lions, which are treated as Silver Lions worth five points, or assigned a higher value.

Further expansion next year
Next year at Cannes, two new competitions -- and their juries -- will be added covering Design and Promotions, as the festival crams a seemingly impossible number of contests into a single week. The festival's grand finale this year, the Saturday night gala for the film awards, stretched to almost three hours as Radio and Titanium Lions were added for the first time. (Much as everyone loved the "Real Men of Genuis" Radio Grand Prix winner, the audience was relieved that only two of the campaign's 11 awarded spots were played at the show).

Asked what else the festival could possibly award in a few years, Cannes Lions CEO Terry Savage mused, "Wireless?"

The holding company charts includes numerous other agencies not ranked in the separate network charts, such as Havas' Fuel in Amsterdam, WPP Group's recently acquired Sra Rushmore agency in Spain and Interpublic's Springer & Jacoby. While Omnicom got most of its Lions from its Big Three creative networks -- 114 of a total 122 -- almost one-third of Publicis Groupe's Lions were from agencies other than Saatchi & Saatchi, Leo Burnett and Publicis Worldwide.

Eighteen of the 60 Publicis Lions came from Bartle Bogle Hegarty, Fallon Worldwide and three different media agencies.

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