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Giant 'Eye Pod' Stunt Kicks Off Young Directors Showcase

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Photography by Pat Denton
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CANNES ( -- For the last 15 years, the Saatchi & Saatchi New Directors Showcase has been one of the visual highlights of the Cannes Lions Ad Festival. Designed to introduce the work of new directors from around the world, it always opens with an elaborate stunt. Ringmaster for the show is Saatchi's worldwide creative director, Bob Isherwood, (Larger photo), who this year was accompanied on stage by a giant eye. (Larger photo)
Left Photo: Suddenly, torrents of smaller eyes began to fall into the audience like a macabre hail storm. (Larger photo) Right Photo: In the darkened theater hall of the Palais, the eyes appeared even more unworldly due to the strobe-light effect of the photographers' flashes as they fell. (Larger photo)
Left Photo: Always on the watch for souvenirs of their Cannes adventures, attendees scooped up the faux eyeballs. (Larger photo) Right Photo: The surprise of the show came as the giant eye was revealed to be an 'Eye-Pod' that opened to disgorge Paul Arden, retired creative director of Saatchi & Saatchi, London. (Larger photo)
Left Photo: The audience, which could hardly believe its eyes, gave the whole thing a rousing round of applause. (Larger photo) Right Photo: Chairman of Publicis Groupe's Saatchi & Saatchi Worldwide, Kevin Roberts, and his wife, Rowena, watch the proceedings. (Larger photo)

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