|NEW YORK (AdAge.com) -- As top creatives from ad agencies around the world converge on southern France, this special editon of TV Spots of the Week brings you 10 commercials from U.S. agencies that are among the possible contenders at this year's Cannes Lions International Ad Festival.
Curiously Painful Spot |
Title: "People of Pain"
Agency: Leo Burnett
In its latest bit of absurdist humor, Altoids transports us to the habitat of an isolated jungle tribe whose members have become inured to pain as a result of the curiously strong sour fruit they all eat. The Monty Python-like anthropologist who is studying their ways is ultimately allowed to engage in their sacred pain practices.
Title: "Michael Vick Experience"
Agency: Wieden & Kennedy
Imagine a theme park ride that puts you in a padded seat harness, sends you through a tunnel to meet walking, talking cyber clones of Michael Vick, and then takes you into the middle of live professional football action where you are suddenly given the ball as a wall of defensive linemen charge toward you.
Brand: Nextel Walkie Talkie
Title: "Dance Party"
Momentarily halting their office dance party, a trio of engineering wonks demonstrate the power of walkie-talkie phones.
Remote Control Sex |
Agency: Crispin Porter & Bogusky
This one is literally about remote control sex -- that is, about two TV remote units fornicating on a bed. Elsewhere in this cluttered house, sex acts are also being performed by two dirty socks, a spoon and fork, two dust bunnies, two freshly arrived pieces of mail and two full garbage bags. What the point? Mess breeds more mess. Get organized. Come to Ikea.
Heavy Metal Sex |
Agency: Bartle Bogle Hegarty
In something of an industrial approach to a sex ad, Axe shows us women fondling bolts, buckets, stainless-steel counter tops, chromed toasters, cooking pots and staplers. It's supposed to demonstrate the power of Axe's allure, even when sniffed in the debris of an apartment building recycling bin.
Fireworks PTA Rocker |
Agency: La Comunidad
The goal of this spot created for Viacom's VH1 channel was to emphasize that VH1 is about more than music. But at the same time it emphasizes that the agency La Comunidad of Miami is about more than just Hispanic ads.
Psychedelic Shoe Adventure |
Title: "Hello Tomorrow"
Agency: TBWA/Chiat/Day, San Francisco
From the if-you-can-dream-it-you-can-do-it school of creativity, this 90-second spot is the psychedelic adventure of a man transformed by his magic footwear. Think of 'Lucy in the Sky With Diamonds' redone as 'Harry in the Bed With Shoes.'
Bleak House Milk |
Marketer: Calif. Milk Processor Board
Title: "Russian Family"
Agency: Goodby, Silverstein & Partners, San Francisco
Bleak as a scene from Alexander Solzhenitsyn, this ad takes place in a stark Russian tenement kitchen. Grim family members hunch over a bland meal when, magically, the Pillsbury Doughboy appears with a tray of chocolate chip cookies. Hands grab wildly. Jaws eagerly pulverize dry cookies. But then the mother displays an empty milk carton.
Burt Reynolds and the Bear|
Title: "Top Ten"
Agency: BBDO, New York
Burt Reynolds dances with a bear and gets kicked in the groin in this spot that is staged as an instruction about the top 10 most-common elements used in Super Bowl ads.
Budweiser's Skydiver |
Brand: Bud Light
Agency: DDB, Chicago
Anheuser-Busch's 'Skydiver' was a favorite with the Super Bowl audience. It humorously suggests that Bud Light is so good that the pilot of a single-pilot plane spontaneously leaps out the jump door in an effort to retrieve a six pack.