First Day Photos From Cannes

Complimentary Porsche Speedsters and an Early P&G Arrival

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Photography by Pat Denton


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CANNES, France (AdAge.com) -- The 53rd Cannes Lions International Advertising Festival got under way on Sunday with early arrivals making their way to the Palais des Festivals (above, left). Two Porsche Speedsters (above, right) were made available to chauffer media buyers by Amsterdam-based web and mobile messaging company E-buddy.

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Among the places the Porsches ferried people to were the Carlton (above, left) and the Majestic (above, right), two of the crown jewels in the Croisette's necklace of grand European accommodations.

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One of the first Procter & Gamble executives to touch down in Cannes was global media and communications chief Bernhard Glock (above, left), who took a break in Corbis and 'Creativity' magazine's Cafe Cannes in the Majestic Hotel. Inside the Palais, attendees browsed the gallery of contest finalists.

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Charlotte Hatfield and Nick Brien (above, left), global marketing director and New York-based president-CEO, respectively, of Universal McCann, stand in front of one of their entries, Unilever's Lynx Jet work from Australia, done with Lowe Hunt, Sydney. On the first day of the festival, the campaign, about a fake airline named after Lynx body spray, picked up three Lions Direct awards -- two Gold Lions and one Bronze Lion -- and two Promo Lions. And it's expected to win more.

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