The Cannes Q&A: Agency.com New York ECD Mat Zucker and CD Katie Cohen

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A general ban on cuddling in the Creativity Cafe was lifted for this photo of Zucker and Cohen
A general ban on cuddling in the Creativity Cafe was lifted for this photo of Zucker and Cohen
You guys are two more Cannes newbies—any thoughts so far on expectations versus reality?

MZ: I was expecting more drag queens.

KC: An aching liver:

MZ: I was expecting to see a lot of work from Brazil in English.

KC: And ad icons.

MZ: We're expecting to see better integrated campaigns, less matching luggage and surround sound and more thoughtful pieces connecting the whole piece.

KC: Stuff that's right for the media.

MZ: And I think the judges know that. I'm expecting a lot of digital people, but it's funny, because a lot of the conversations are about stuff that isn't very new, which is kind of validating. But it's important to have them.

KC: We have an internal view of stuff that we talk about every simgle day, but maybe for above the line agencies, because they're not exposed to it all the time, it's new to them.

MZ: It'll be interesting to see how attendance compares between the sessions.

What do you expect to win?

MZ: Isn't everyone a winner?

KC: Yeah, my company's paying for me to be here, I'd consider that a prize.

MZ: I care more who wins the silver than the gold, because those are the people I want to hire. They're hungry, and they're probably $15k cheaper. That's the hunting strategy.

KC: Talent without the ego.

MZ: It's funny though, if you look at the shortlist, certain agencies are a lock in the categories, like B-to-B you see Ogilvy, Consumer Goods you see Lowe London. So that might be a pretty good way to predict.

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