The cyber contest awarded three Grand Prix, for online advertising, viral and websites. Two of them, the Nike Plus campaign and Unilever's Evolution viral spot by Ogilvy & Mather, Toronto, have been winning award shows around the world for months. They were named best online advertising and best viral, respectively. The third cyber Grand Prix, for best website, went to "Heidies," Diesel's spoof takeover of its website by two girls who supposedly hold a Diesel exec hostage , done by Aegis Group's Farfar, Stockholm.
"They all had a strong emotional connection to the audience," said cyber jury president Tom Eslinger, Saatchi & Saatchi's worldwide creative director, interactive & emerging media. "One of the 'Evolution' knockoffs even made it onto the shortlist. 'Evolution' traveled around the world without being on TV."
"Nike Plus pretty much changed the way people run around the world," said cyber judge Aaron Turk, managing partner, creative director, at Tribal DDB, Sydney.
The U.S. was the biggest winner overall in the cyber contest. Besides the Grand Prix, U.S. agencies picked up three of 10 Gold Lions, for Volkswagen work by Crispin Porter & Bogusky, Miami; Smirnoff's "Tea Partay" for Bartle Bogle Hegarty, New York; and the gettheglass.com site for the California Fluid Milk Processors Advisory Board by Goodby Silverstein & Partners, San Francisco. The U.S. also won six of 21 silver Cyber Lions and four of 32 bronzes.
Crispin Porter & Bogusky was named Interactive Agency of the Year. The most awarded cyber agency, Crispin added a silver for Slim Jim and two bronzes, both for Volkswagen, to its VW gold to outscore all the other agencies. The second most-awarded agency, little known outside Brazil, is Sao Paulo shop Africa Propaganda, owned and run by Brazilian adman Nizan Guanaes and his advertising holding company Grupo Ypy. Mr. Guanaes decided when he opened Africa several years ago not to enter the agency in award shows. He made an exception this year for the Cannes cyber category, and the agency picked up a silver award for Mitsubishi and four bronzes. Another notable winner was Taxi Canada, who picked up two Gold Lions for its "See More Side Effects" for Reversa (Dermtek) skin and nail care.