CANNES -- For the first time this year, the Cannes Lions International Advertising Festival has opened the film category to all screens, and the film shortlist published on Friday includes 33 entries that are neither TV nor cinema commercials.
None of the six mobile phone entries made it to the shortlist, but 12 of the 388 internet films entered made the film shortlist, along with 3 of 15 integrated films, 5 of 23 interactive TV entries, and 13 of 73 entries classified as "other screen."
In what has become a dominant theme of this year's festival, BBDO New York's HBO campaign "Voyeur" is shortlisted no less than three times in the film category. The internet film "The Watcher," which appeared on hbovoyeur.com, is shortlisted in the internet film category, and the "Voyeur integrated campaign" appears in the integrated film category. In the category called "other screens," HBO appears as "All apartments projected films," apparently referring to the way the film is projected on an apartment building in New York's Lower East Side.