CANNES -- A flashy widget and a wildly imaginative campaign built around a gorgeous film took top honors in the titanium and integrated category at the Cannes International Advertising Festival today.
Uniqlo and agency Projector, Tokyo, followed their cyber victory by taking the titanium Grand Prix, reserved for the campaign that gives the a world, as jury president Mark Tutssel put it, "a glimpse of the future."
The integrated Grand Prix went to "Believe" by McCann Worldgroup's T.A.G., San Francisco, for the Microsoft Xbox video game Halo 3
"Believe" was also one of the winners of the film Grand Prix.
The two titanium Lions were for New York-based Droga5's "Million
," a new program created for the New York City Department of Education that attempts to get children excited about education by creating mobile-phone rewards, and "Black Boy Wanting Water," by MortierBrigade, Brussels for Studio Brussels' "Music for Life Charity Event." The two Integrated Lions went to Burger King and Crispin Porter & Bogusky's "Whopper Freakout
" and "Lead India" from JWT India for "The Times of India
," which already picked up the direct Grand Prix, the nation's first ever top prize at the festival.
Both the Droga5 and Crispin work were called out as big ideas. But of still-in development "Million," Mr. Tutssel said that "it's not fully fleshed out yet."