To celebrate the 20th anniversary of its annual New Directors Showcase, Saatchi & Saatchi literally resurrected Paul Arden to introduce the event. The esteemed creative, who presided over the first showcase in 1991 when he was ECD at Saatchi London, actually passed away two years ago. But he miraculously returned to the stage, alongside Saatchi & Saatchi CD for Global Culture Richard Myers— albeit in the form of a hologram, created out of Musion and Square Zero.
"I'm a little surprised to be here, but it's good to see the showcase is alive and well, unlike me," said the virtual Arden. "Even in the two years since I passed away, filmmaking and the way films are watched and shared has changed dramatically. But there's one thing I think hasn't changed at all. Only the directors who approach their art with the belief that nothing is impossible are likely to be truly successful. The directors you are about to see I suspect people who believe this. So here it is, the 20th Saatchi & Saatchi New Directors Showcase."
Had he really been present, Arden no doubt would have appreciated the talent that continues to emerge after two decades. The show this year proved even more diverse, with another surprising batch of work across the film gamut: from short films and spots, to music video and online content.
The obvious crowd favorite was Patrick Jean's Pixels short film Pixels, a meeting of old school video games and the real world, which drew several rounds of applause. Others included Saman Keshavarz's twisted, time-warping love story, "Luv Deluxe" for Cinnamon Chasers, an episode of Drunk History, from Partizan's Jeremy Konner and Nexus directors (and BBH creatives) Who-Fu's multiawarded "Hibi No Niero" video for Sour. Also featured were AB/CD/CD's Lily Allen "Fuck You" video, a fashion film from Nez for Halston and a slasher-style music video for Health's "We Are Water," directed by Eric Wareheim (of Tim and Eric fame.)
As part of the 20th anniversary celebration, Saatchi teamed up with Aniboom on the "Nothing is Impossible" challenge, which would land one talented animator from the Aniboom site a spot in the show, as well as a job working on a Saatchi project. The winner of the contest was Yannick Puig, who created a futuristic Jack in the Beanstalk-like tale, I Lived On the Moon.
Check out the full list and links to all the featured entries below. This year's and previous showcase stars can also be viewed on the Saatchi New Directors Youtube site.
Carlao Busato/Marlon Klug, Corporaca Fantastic Films
Coca-Cola Zero Zero Gravity
Serene Teh, firstname.lastname@example.org
Parkour Motion Reel