To celebrate the holidays and bring a helpful dose of happiness to victims of Hurricane Sandy, agency 360i has turned one of its conference rooms into a virtual snowglobe. All its staff, including CCO Adam Kerj (seen here with fellow staffer and a penguin), will huddle around a fake fire pretending to toast marshmallows while being all-around merry, encouraging you, the viewer to send off a tweet with the hashtag #TwinterWonderland. For every one of you who do, the agency will donate $5 to support victims of Sandy.
According to Kerj, so far the holiday greeting has led to 3,000 tweets and more than $15,000 on the first day. Among those participating include Justin Bieber's head of marketing--so with the power of Beliebers behind it, the campaign stands to raise a ton--although the donation is capped off at $50,000.
As technology permeates every aspect of marketing, IT is quickly becoming a strategic partner to the marketing team -- or it should be. All too often, IT and marketing are facing off rather than working together. Here’s what marketers need to know to work well with the tech team. Brought to you by Rackspace.Learn more