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Gone in 60 Seconds--World Tours' Ephemeral Travel Deals

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Swedish Travel company Varldens Resor (World Tours) calls b.s. on other companies' claims of "last minute" trip deals with its latest direct email campaign infused with Ebay-style excitement. Along with Jung Von Matt Stockholm, the company sent out an email to potential customers offering a really sweet travel deal, like a 9-day trip to Tokyo, hotel included, for 695 Euros. Once the shopper opens the notice, a counter starts, giving him or her only 60 seconds to purchase by replying with the word "Buy."

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