Get a piece of the PIE

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Previous PIE mentors
Previous PIE mentors

The Portland Incubator Experiment, a partnership between Wieden + Kennedy, brands and tech entrepreneurs launched in 2009, is looking for eight to ten promising startups to join its program this fall. PIE was originally formed to help facilitate the development and success of local innovative startups. This year, however, the incubator ups the ante with support from big brand names (who also happen to be Wieden clients): Coca-Cola, Target and Nike.

Over a three-month period, the three brands will provide the participating startups with five cross-disciplinary mentors. Startups that are accepted into the program will receive funds up to $18,000 and Portland office space for three months starting on September 1 of this year. During this period, they will be able to collaborate with other participating companies, mentors and brands to develop their businesses.

According to PIE, companies with potential opportunities in brand/business-related hardware, software, services or experiences, especially in mobility should apply. Interested startups should also have an existing prototype or proof of concept that can be executed within three to nine months, a strong collaborative management team and scalability/business viability.

Applications for PIE 2011 are available at and will be accepted through August 1.

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