What if your "perfect" Pinterest board came true? Burt's Bees "Gud" line and Baldwin& will make it happen, to promote the brand's new Red Ruby Groovy "morning" scent. This video launches a contest that will have the company turn some Pinterest boards into reality, with $25,000 going towards making each one come true. It has already happened once before with Keri Pfeifer, whose perfect morning took place in Tulum on Mexico's Yucutan. This promotional video will be used to advertise the contest.