×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Aaron Koblin/Progressive: The Single Lane Super Highway

Published on .






Aaron Koblin, one of the brains behind The Wilderness Downtown and The Johnny Cash Project, is back with his latest creation, The Single Lane Superhighway, a fun site commissioned by Progressive that lets you craft your own set of wheels and watch them go, in a lineup of--at this point--about 2100 other homespun vehicles. For the past three decades Progressive has tapped artists or used original artwork as part of its annual report. The brand commissioned Koblin and Bitforms Gallery, who worked with programmer Mr. Doob on the Superhighway, which reflects "the personal bond people have with their automobiles."

Most Popular