Aaron Swartz, the 26-year-old Internet prodigy known for his contributions to the creation of RSS, who committed suicide this past weekend, has raised important questions about the philosophy of the Internet, reports CNN. While he may not have been responsible for the backbone of the World Wide Web, it was his way of thinking that led to a generation comfortable with sharing online. Elsewhere, David Weinberger opines on why the Internet grieves Mr. Swartz's death, and Lawrence Lessig writes about "Aaron's Law," and how Mr. Swartz's death might have far-reaching effects on U.S. computer fraud law. Meanwhile, Christina Warren at Mashable expresses thoughts about depression in the tech world--including her own.The Gaming Wars
The gaming world has long been ruled by just three companies. But as Wired reports, that's all about to change -- this year, there will be dozens of companies in the gaming console space, all looking to get a piece of the videogame pie. But why now? As with most things, the answer is mobile. The rise of mobile, free games has led to a vaccum in the living room game space that companies are rushing to fill. Meanwhile, Obama is also proposing funding for studies to look at game violence and its effects.Breaking Down Graph Search
Facebook's graph search, which combines regular search with Facebook's social graph, was announced at an event by the company on Tuesday. Now, Mike Lazerow of Salesforce breaks down what this new product in Facebook's ecosystem means for marketers, in terms of personalizing campaigns and finding the next step in social marketing.Sony v. Lambert
The Sony Playstation/Jerry Lambert battle seems to have died down, as the company and the actor have settled their lawsuit, reports Joystiq. The beef was whether Lambert's appearance as a Wii-player in a Bridgestone commercial may have "confused" customers. Now, Lambert admits that it may have, and as part of the settlement won't appear in any ads that feature or mention any other video game, computer entertainment system or video game company for two years. After that, he has to notify Sony if he wants to appear in gaming ads.Real-Life Mario Kart!
Two Texas engineers love Mario Kart so much, they decided to create a live-action version of the game, using RFID-embedded power-up items that you can actually collect while racing on the track. It even affects your game score depending on what you collect, reports Wired.For example, collecting mushroom activates tiny motors that make your go-karts go faster.
Marketers and agencies rethink their work out loud at the 10th annual Ad Age Digital Conference. What is advertising now -- an ad or an experience? How does it get done -- and by whom? We hash out pressing industry issues like ad blocking, ad fraud, and kickbacks. We set the agenda for the year ahead. Save $400 before February 19.Learn more