Ace Hotel Launches The Most 2013 Site Ever

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Ace Hotel has launched a new website with the help of rehabstudio. The landing page evokes a web-based scrapbook and the easy-to-navigate interface seems tailored to millenials. With its Instagram-like photo filters, Tumblr-like layout and typeface, and cinemagraphs, all that's missing is a live Twitter feed running on the side.

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