Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Activision's 'Skylanders' Franchise Gets a New Addition

Published on .

72andSunny debuts a trailer for the latest addition to Actvision's mega-hit children's franchise Skylanders, Swap Force. For those not familiar with the game's "Toys to Life" premise, it combines the fun of action figures with videogames. Players plug individual characters into a portal connected to their consoles to activate them within the game.

The latest Swap Force title introduces a new set of creatures, whose tops and bottoms are interchangeable, adding a whole new dimension to play. While the film, directed by Jens Gelhaar of Logan, may look like a typical kid's commercial, notice that it pays homage to a famous Fat Boy Slim music video from back in the day for Fat Boy Slim, directed by Spike Jonze and starring Christopher Walken.

Most Popular