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You'll Only Get This Ad If You're A Techie

Published on .


To attract the right kind of applicants, new graduate school Cornell NYC Tech is running a campaign that only those with knowledge of programming language will understand. Posters and digital banners show a black "terminal-like" background with wording written in a common programming language. The campaign, by Sullivan NYC, is seeking to attract graduate entrepreneurial technologists ahead of the school's opening on New York's Roosevelt Island in 2015.

Reminiscent of the University of Phoenix's campaign to attract soldiers by using morse code, it's a smart approach for a school, in a sector which is becoming increasingly creative in its communications.

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