Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Adidas Makes Colorful Six-Second Splashes on Vine

Published on .

Adidas UK is the latest client to have fun on Vine with a series of splashy science experiments to promote the brand's Energy Boost running shoe. U.K. agency Work Club teamed with Rattling Stick director Austen Humphries on the films, which show how seemingly simple chemical reactions lead to the creation of the colorful kicks. The videos have been released on Twitter via AdidasUK. See other Vines, for Boost Blue and Boost Purple, to the right.

Most Popular