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Adidas NEO Lets You Window Shop, Using Your Phone

Published on .

Store closed? No problem. Adidas' NEO line teams up with TBWA Helsinki for a new tech twist on window shopping, which lets you connect your phone to the storefront to see available products (even in action), drag and drop them to your "shopping bag," and buy them using your phone.

It's an interesting twist on shopping off of virtual surfaces, which is becoming more widespread since the launch of Homeplus Virtual store shelves in Korea.

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