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Adidas & Yohji Yamamoto's Y-3 Campaign Makes You A Digital Video Mixmaster

Published on .



Adidas and Y-3 bring more digital excitement to the fashion brand with an interactive film campaign that invites users to create an artful video piece with visual elements from photographer/director Pierre Debusscherea and ambient music artist Tim Hecker. The campaign, created via ACNE and Lloyd & Co represents a "study of movement, distortion and transformation" and lets the user manipulate and distort artsy images of models Juliane Gruner and Guerrino Santulliana in Y-3's spring/summer fashions, along with the experimental sound of Hecker's music.

The site follows Y-3's ambitious multiplatform interactive catwalk show, also created out of ACNE.

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